The impact of no-frills carriers on the airline market and on traffic growth

No-frills carriers have also innovated on fares, and so radically altered how the airline market works. They have changed both the structure and the level of fares for short-haul travel, not just in terms of their own offering, but also reflected in the subsequent response from incumbent airlines. Saturday night stay rules are now a thing of the past, and the “book early – get it cheaper” philosophy extends across the sector.