Thai AirAsia: pursuing expansion in China & India as rapid fleet & secondary base growth continues
Thai AirAsia is planning further growth in China as it continues to expand its fleet rapidly. The LCC is planning to add five to six aircraft per annum over the next few years and allocate approximately half of the additional capacity to China, which is already by far its largest international market. India is another focus area for Thai AirAsia.
A large portion of the additional aircraft will be based at secondary cities. Approximately 30% of Thai AirAsia’s fleet is now based outside Bangkok, compared to 15% two years ago, and this portion will continue to increase as the airline expands.
Thai AirAsia is particularly keen to grow its base at U-Tapao near the resort of Pattaya, which opened in Sep-2015 and now has two aircraft. Thai AirAsia plans to expand the U-Tapao/Pattaya base by one or two aircraft in 2017, enabling new routes to China. Thai AirAsia is also considering the launch of international services in 2017 from Khon Kaen, which could become its seventh base and the fifth gateway for services to mainland China.
Thai AirAsia continues rapid expansion as 50-aircraft milestone is reached
Thai AirAsia currently operates a fleet of 50 aircraft, including 49 A320ceos and one A320neo, across a network of 49 destinations (21 domestic and 28 international). The airline plans to take delivery of its second A320neo by the end of 2016, resulting in growth of six aircraft for the full year – more than any other AirAsia Group subsidiary or affiliate.
Through the first three quarters of 2016 Thai AirAsia’s ASKs were up 16%, and passenger numbers were up 19% to 12.86 million. Thai AirAsia has generated consistent high double-digit ASK growth for several consecutive years, including 18% in 2015 and 19% in 2014.
Thai AirAsia is planning to add five aircraft in 2017 – all A320neos. The airline’s current five-year fleet plan envisages a fleet of 71 aircraft by the end of 2020.
Thai AirAsia fleet plan: end 2014 to end 2020
China to account for half of Thai AirAsia’s growth
Thai AirAsia CEO Tassapon Bijleveld told CAPA TV on the sidelines of the 28-Oct-2016 ACTE-CAPA Global Summit in Amsterdam that the airline expects to grow its fleet by an average of five to six aircraft per annum over the medium to long term. He said approximately half of these aircraft will be used to expand in China.
Thai AirAsia currently serves 11 destinations in mainland China while its sister medium/long haul LCC Thai AirAsia X serves another two Chinese destinations. China accounts for 13 of the combined 35 international destinations for Thai AirAsia/Thai AirAsia X. (Thai AirAsia currently has 28 international destinations and Thai AirAsia X has seven, based on OAG data for the week commencing 7-Nov-2016.)
China is already Thai AirAsia’s largest single market – accounting for 26% of its total international capacity. Thai AirAsia currently has 38,880 weekly seats across 14 routes in the Thailand-China market.
Thai AirAsia international capacity (weekly seats) by country: 7-Nov-2016 to 13-Nov-2016
The much smaller Thai AirAsia X has another 6,786 weekly seats across two routes in the Thailand-China market. Mainland China accounts for 18% of Thai AirAsia X’s international capacity.
AirAsia operates 16 routes from Thailand to China
Of the 16 Thailand-China routes offered under the AirAsia brand, 11 are from Bangkok Don Mueang (DMK). Thai AirAsia X operates two of the Bangkok routes using A330-300s, while Thai AirAsia operates the other nine routes using A320s.
AirAsia’s remaining five Thailand-China routes are operated from Thai AirAsia’s secondary bases. This includes two routes from Chiang Mai (CNX) in northern Thailand, two from U-Tapao/Pattaya (UTP) in eastern Thailand and one from Phuket (HKT) in southwestern Thailand. Thai AirAsia also operated flights to China from Krabi until late Oct-2016, when it suspended the Krabi-Guangzhou route.
Half of Thai AirAsia's 14 Chinese routes are served with one daily flight. Three are served with more than one daily flight and four are served less than daily, all of which flights are from secondary bases.
Thai AirAsia China routes ranked by weekly seat capacity: 7-Nov-2016 to 13-Nov-2016
One of Thai AirAsia X's China routes is daily (Shanghai), while the other (Shenyang) is served with only two weekly flights.
Thai AirAsia X China routes ranked by weekly seat capacity: 7-Nov-2016 to 13-Nov-2016
Thai AirAsia focuses growth on secondary bases
Over the past two years Thai AirAsia has been focusing mainly on growth opportunities from secondary gateways. Of its current five routes connecting secondary Thailand gateways with China, it has launched four within the past 15 months.
Chiang Mai-Hangzhou is Thai AirAsia’s longest-standing route connecting a secondary gateway in Thailand with mainland China, having been launched in Feb-2014. (The recently suspended Krabi-Guangzhou route was initially launched in Nov-2014.)
Thai AirAsia plans more expansion from U-Tapao
Thai AirAsia is now looking at further expansion for 2017 from secondary gateways to China. Mr Tassapon told CAPA that Thai AirAsia plans to launch more Chinese routes from U-Tapao/Pattaya in 2017. He said the airline plans to add one or two aircraft to the U-Tapao base in 2017.
Thai AirAsia now has two A320s based at U-Tapao operating three domestic and four international routes – including the two mainland Chinese routes, Macau and Singapore. Mr Tassapon said all the U-Tapao routes “are doing very well”, and that the Pattaya market is promising.
Prior to Thai AirAsia’s launch of services from U-Tapao the airport only had limited domestic service from Bangkok Airways and the small regional airline Kan Air. U-Tapao offers an uncongested alternative for accessing Pattaya, which is less than 150km from Bangkok, and other areas of eastern Thailand which previously were only accessible by driving from Bangkok.
Khon Kaen to become new gateway for China services
Thai AirAsia will also likely launch services to China from Khon Kaen in northeast Thailand in 2017. Mr Tassapon said the airline had been working closely with the Khon Kaen province since early 2016, with the objective of launching services to China.
He said the initial target is a service to Kunming from Khon Kaen. Mr Tassapon said the new route would be an experiment of sorts, as that part of Thailand had never been connected with China. “It may work [or] it may not, but let’s try,” he said.
Thai AirAsia CEO Tassapon Bijleveld discusses fleet and network expansion
Khon Kaen currently does not have any scheduled international services. The airport is only linked with Bangkok, Chiang Mai and Hat Yai. Thai AirAsia began linking Khon Kaen with Chiang Mai and Hat Yai in 2Q2016, providing new point-to-point routes in addition to its four times daily Khon Kaen-Bangkok service.
Thai AirAsia now has five secondary bases
Khon Kaen has the potential of becoming Thai AirAsia’s seventh base. The airline currently bases aircraft in Bangkok, Chiang Mai, Krabi, Phuket, U-Tapao and Hat Yai.
Mr Tassapon said the five secondary bases will have a combined 13 to 15 aircraft at the end of 2016. In Nov-2014, two years ago, Thai AirAsia had only six aircraft based outside Bangkok.
The most recent new base is Hat Yai, which opened in Apr-2016 as Thai AirAsia launched services from Hat Yai to Chiang Mai, Johor Bahru (Malaysia) and Khon Kaen. In Aug-2016 Thai AirAsia also took over Hat Yai-Kuala Lumpur services, which were previously operated by Malaysia AirAsia.
Mr Tassapon said Thai AirAsia is now looking at opening routes from Hat Yai to Hong Kong, Macau and Singapore. Destinations in mainland China are also likely to be under consideration given the airline’s focus on expanding in China, particularly from secondary gateways.
China is critical for Thai AirAsia
China has become a critical market for Thai AirAsia and the airline has clearly benefitted from rapid growth in inbound visitor figures from China.
Thailand reported a 71% increase in visitor numbers from China to 7.9 million in 2015, and a further 21% increase through the first eight months of 2016. Mr Tassapon told CAPA TV that AirAsia now carries approximately half of the Chinese residents visiting Thailand.
Chinese visitor arrivals to Thailand: 2009 to 8M2016
Mr Tassapon said during a panel discussion at the ACTE-CAPA Global Summit that most of Thai AirAsia’s China traffic is inbound. He added that Chinese airports often offer attractive packages to support new international routes and that he expects the number of Chinese airports offering such packages will surge, given the boom in airport construction in China.
Thailand-China market experiences short-term slowdown
However, Thai AirAsia has noticed that inbound demand in the Thailand-China market has been weakening since mid Sep-2016. The weaker demand is due mainly to a clampdown on zero-dollar tour packages which had been offered by Chinese agents. The packages essentially cover air fare and hotels but tourists end up overpaying for goods at tour operator-affiliated shops.
The clampdown impacted approximately 10% of Thai AirAsia’s Chinese demand and contributed to a 3% decrease in international RASK in 3Q2016. Thai AirAsia remained profitable in 3Q2016, with the airline’s operating profit increasing 33% to THB1.2 billion (USD34 million), but profits were smaller than initially projected.
Thai AirAsia has already slightly reduced capacity to China for 4Q2016. The slowdown in growth from China could result in Thai AirAsia delaying some of its plans for adding capacity to China in 2017. However, over the medium to long term the airline remains bullish on the Chinese market and will likely stick to its objective of allocating approximately half of its additional capacity China.
Thai AirAsia expands in Cambodia
Thai AirAsia will not put all its eggs in the China basket – even if the demand environment improves – as the airline is keen to pursue a diversified approach and not rely too much on the sometimes fickle Chinese market. There are particularly promising opportunities to grow in India, as well as regionally within the Indochina region.
Thai Air Asia’s most recent new route connects Phuket – one of its five secondary bases – with Siem Reap in Cambodia. The airline previously only operated services from Bangkok to Siem Reap – one of its most popular international routes – with three daily flights. Phuket-Siem Reap was launched on 7-Nov-2016 with one daily flight.
“The Indochina region is doing well for us”, Mr Tassapon told CAPA TV. “But the most outstanding one is Siem Reap.”
Thai AirAsia pursues expansion in India
Thai AirAsia is also expanding in India. It launched services to Kochi in May-2016 and is resuming services to Kolkata on 16-Dec-2016. Prior to May-2016 Thai AirAsia had just two destinations in India – Bangalore and Chennai.
Thai AirAsia initially suspended services to Kolkata in Sep-2012. Mr Tassapon said the airline struggled with India point of sale back in 2012, but now the airline should be able to generate more local sales by leveraging its new sister airline AirAsia India.
“I think it was a bit too early. We didn’t know the market well”, Mr Tassapon said, referring to when Thai AirAsia was serving Kolkata in 2012. “Now we have our sister company in India, AirAsia India, so we are much better with branding and distribution. We are ready to go back.”
Bilateral liberalisation would drive faster growth in Thailand-India market
Mr Tassapon added that Thai AirAsia is keen to expand its presence in India significantly. “To balance our portfolio we are very much focused on India”, Mr Tassapon said. “But India is not yet open skies." For ASEAN carriers India does allow unlimited access to 18 non-metro Indian cities - but currently has no plans to allow open skies on the major cities, which will remain subject to existing bilateral controls.
India is a logical growth market for Thai AirAsia, given the rapid growth in the Thailand-India market and the airline's current small presence in the Indian market. AirAsia currently accounts for less than 8% capacity in the Thailand-India market.
Indian visitor numbers to Thailand were up 15% in 2015 and 14% in the first eight months of 2016 – more than offsetting a reduction from 2014, when Thailand experienced political instability. India is now Thailand’s sixth largest source market, while Thailand is the second largest outbound destination from India, after Dubai.
Indian visitor arrival numbers to Thailand: 2009 to 8M2016
Network diversification is key driver of future growth for AirAsia’s Bangkok hub
An expanded presence in India also gives Thai AirAsia a more diversified network, since it has a limited number of destinations to the east.
Thai AirAsia X is now considering the launch of services to Eastern Europe in 2017, resulting in an even more balanced hub for AirAsia at Bangkok Don Mueang. Mr Tassapon told CAPA that Budapest, Prague and Warsaw are under consideration.
Eastern Europe is a relatively large, but underserved, inbound market for Thailand. There would also be opportunities to offer connections within Asia, on Thai AirAsia, to Thai AirAsia X passengers flying in from the Czech Republic, Hungary and Poland.
Over the past two years Thai AirAsia has had several successful experiments with secondary bases and point-to-point routes – both domestic and international. The airline will continue to pursue opportunities from secondary gateways but at the same time strategically needs to continue growing the Bangkok hub. With the Bangkok-China market relatively saturated and highly competitive, India and Eastern Europe are attractive options.