Swoop Airlines: low competitive threat, high opportunities
The Canadian ultra low cost airline Swoop recently marked a milestone when it reached two million passengers carried since its launch in Jun-2018. That is an accomplishment for an airline that entered the market under intense scrutiny as sceptics questioned whether Swoop’s parent WestJet could effectively execute owning an airline with a distinctively different business model and brand.
The consistent message Swoop sends is simple – it is in the business of passenger stimulation. And for now, the airline sees no shortage of opportunity for spreading the ULCC model across Canada. Swoop believes it is also benefitting from having little direct competition over its network of secondary bases.
Swoop also seems poised to quickly apply lessons quickly learned as it evolves, ranging from distribution to network strategy.
Become a CAPA Member to access Analysis Reports
Our Analysis Reports are only available to CAPA Members. CAPA Membership provides exclusive access to in-depth insights on the latest developments in the aviation and travel industry, developed by our team of dedicated analysts located in Europe, North America, Asia and Australia.
Each report offers a fresh perspective on the latest industry trends and is available online or via the CAPA mobile app, with customisable alerts to help you stay informed and identify new business opportunities.
CAPA Membership also provides access to our full suite of tools, including a tailored selection of more than 400 News Briefs every weekday and comprehensive data and analysis on thousands of companies around the world.