Southwest Airlines inflames the battle to win corporate travellers
Southwest Airlines has declared that it is now well equipped to take a bigger portion of the reduced pool of business travellers post--pandemic. The airline believes that its full participation in the global distribution systems (GDS) and adding some more business-friendly airports to its network will position it favourably to capture more corporate travel.
But airlines that have products that are more tailored towards business travellers will also be competing fiercely for the smaller portion of business travellers once a rebound in corporate traffic begins in full force.
The result is that competition among airlines for business travellers in the US will intensify significantly.
And what of yields? Corporates keen not to raise their travel budgets to pre-pandemic levels will be in a strong position.
Become a CAPA Member to access Analysis Reports
Our Analysis Reports are only available to CAPA Members. CAPA Membership provides exclusive access to in-depth insights on the latest developments in the aviation and travel industry, developed by our team of dedicated analysts located in Europe, North America, Asia and Australia.
Each report offers a fresh perspective on the latest industry trends and is available online or via the CAPA mobile app, with customisable alerts to help you stay informed and identify new business opportunities.
CAPA Membership also provides access to our full suite of tools, including a tailored selection of more than 1,000 News Briefs every week and comprehensive data and analysis on thousands of companies around the world.