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Southwest Airlines: Hawaii services continue to beat expectations

Analysis

Although most of Southwest Airlines' focus in 2020 will remain on reinstating service of its Boeing 737 MAX fleet, its routes launched to Hawaii will continue to mature, and it will be interesting to see how the added capacity will continue to affect older incumbents in the market.

The airline made a push into Hawaii in late 2019 that is continuing into 2020, upping competition with Hawaiian Airlines and Alaska Air Group in many of its markets and creating yield pressure for its rivals.

By the airline's own account, Hawaii is performing up to, or exceeding, Southwest's expectations. The airline has highlighted some interesting observations about connections from the US west coast, and customer satisfaction with Southwest's onboard product, given the length of its flights to Hawaii.

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