SE Asia-US market: new nonstop flights will be challenging to sustain
A staggering 31 new nonstop frequencies are being added between Southeast Asia and the continental US over the next two months. In Dec-2018 there will be 70 weekly nonstop flights between Southeast Asia and the continental US, compared to only 39 currently.
The new nonstop flights will shake up the Southeast Asia-US market, particularly the premium segment. Premium seat capacity (business and premium economy) is nearly tripling, from 1,890 to 5,632 one-way seats, and regular economy capacity is increasing by 32%, to 13,242 one-way seats.
The Southeast Asia-US market has historically been served primarily by one-stop products. The introduction of new generation widebody technology is enabling more nonstop services, but low initial yields will make it challenging to sustain the new nonstop flights - particularly given the recent rise in fuel prices.
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