Saudi Arabian Airlines SWOT: of tourism, dual brand & airports

Premium Analysis

Saudia (also known as Saudi Arabian Airlines) embarked on an ambitious transformation programme three years ago aimed at improving its efficiency and product. The airline has since taken delivery of over 70 aircraft, resulting in a younger fleet and higher service standards, as well as an accelerated growth rate.

Passenger traffic has increased from 28 million in 2014 to 35.5 million in 2017. Growth will further accelerate and is expected to reach 45 million passengers in 2020.

The focus at the main brand is on international growth using a redesigned hub in Jeddah, where Saudia will gradually move into a new terminal over the next several months. The Saudia Group has also begun implementing a dual brand strategy which uses its new LCC subsidiary flyadeal to help maintain its strong position in the domestic market as competition intensifies. 

Become a CAPA Member to access Analysis Reports

This CAPA Premium Analysis Report is 3,014 words.
Become a CAPA Member

Our Analysis Reports are only available to CAPA Members. CAPA Membership provides exclusive access to in-depth insights on the latest developments in the aviation and travel industry, developed by our team of dedicated analysts located in Europe, North America, Asia and Australia.

Each report offers a fresh perspective on the latest industry trends and is available online or via the CAPA mobile app, with customisable alerts to help you stay informed and identify new business opportunities.

CAPA Membership also provides access to our full suite of tools, including a tailored selection of more than 1,000 News Briefs every week and comprehensive data and analysis on thousands of companies around the world.