Ryanair talks "Amazon of Travel" at CAPA's Dublin Summit, 17/18-May

Ryanair, Europe's biggest airline by passenger numbers and most profitable by operating margin, has always focused on low fares and low costs. But that alone is not enough to keep it at the top in a highly competitive industry. Ryanair aims to be the 'Amazon of Travel'. This involves building on its annual customer base of 130 million passengers, most of whom buy directly from the airline's website and mobile app, to sell a much wider range of travel-related services.

Ryanair has made great strides with its digital strategy since relaunching it in 2014, but it is determined to remain at the forefront. This focus by one of the world's most successful airlines, at a time when the airline sector has been experiencing a period of historically high profit margins, points the way for others to follow. Successful customer engagement, through harnessing the IT revolution, is a major challenge for an industry that has often been slow to embrace innovation and change.

At CAPA's Airline Leader Summit in Dublin on 17/18-May-2018 Kenny Jacobs, Ryanair Chief Marketing Officer, and Bobby Healy, CarTrawler Chief Technology Officer, will jointly present their views and experience of this challenge in a keynote talk entitled 'Special Vision 2030 - What will the Travel Digital Ecosystem look like; and the opportunities it presents'.