Porter Airlines to adapt its model as it finally restarts service?
Armed with financial support from the Canadian government, Porter Airlines is aiming to resume flights in Sep-2021, after being grounded for more than a year.
The airline has been forced to push back its restart date numerous times due to Canada's strict travel restrictions; but Canada is slowly beginning to ease some of its requirements, giving airlines hope that a slight bump in demand will ensue.
But Porter's restart is occurring in a completely different operating environment, in which the timing of a full recovery in business travel is uncertain and as competition has intensified from Canada's two majors, Air Canada and WestJet.
Corporate travellers represented a large proportion of Porter's business pre-pandemic, so the airline may need a pivot in strategy in the future.
Become a CAPA Member to access Analysis Reports
Our Analysis Reports are only available to CAPA Members. CAPA Membership provides exclusive access to in-depth insights on the latest developments in the aviation and travel industry, developed by our team of dedicated analysts located in Europe, North America, Asia and Australia.
Each report offers a fresh perspective on the latest industry trends and is available online or via the CAPA mobile app, with customisable alerts to help you stay informed and identify new business opportunities.
CAPA Membership also provides access to our full suite of tools, including a tailored selection of more than 1,000 News Briefs every week and comprehensive data and analysis on thousands of companies around the world.