Point to point airline travel in vogue; hubs will regain strength
Low cost, point-to-point airlines in the Americas continue to leverage their new-found advantage obtained during the COVID- 19 pandemic, as passengers continue to prefer nonstop flights rather than connecting through hubs.
Research by the US ultra low cost operator Allegiant Air has shown that a strong majority of customers, regardless of whether they had booked travel, “made it abundantly clear that the prospect of connections or layovers typically occurring in crowded hubs has a major negative impact on their intention to fly during the pandemic”.
But the question that looms large is: how long will that advantage last? There is little reason to doubt the long term longevity of the hub and spoke model; however, it is tough to determine when passenger comfort for connections will return to normal levels.
For now, it appears that leisure customers are becoming more comfortable with travel; however, their strong preference for point-to-point travel remains firmly intact.
Become a CAPA Member to access Analysis Reports
Our Analysis Reports are only available to CAPA Members. CAPA Membership provides exclusive access to in-depth insights on the latest developments in the aviation and travel industry, developed by our team of dedicated analysts located in Europe, North America, Asia and Australia.
Each report offers a fresh perspective on the latest industry trends and is available online or via the CAPA mobile app, with customisable alerts to help you stay informed and identify new business opportunities.
CAPA Membership also provides access to our full suite of tools, including a tailored selection of more than 1,000 News Briefs every week and comprehensive data and analysis on thousands of companies around the world.