Philippines domestic market: airport constraints restrict growth
The Philippines has had one of the fastest growing economies in Asia over the past few years. Demand for air travel has naturally increased, but domestic traffic has increased at a rate slightly slower than GDP.
Two of the three main domestic competitors in the Philippines, AirAsia and Philippine Airlines, have been focusing expansion at secondary airports such as Cebu and Clark. Market leader Cebu Pacific has paused its domestic expansion in the past two years, resulting in market share declines, but is re-accelerating growth in 2018 as it takes seven high density A321s.
- The Philippines domestic market grew by 6% in both 2016 and 2017.
- Growth has been slower than GDP due to slot restrictions at Manila, but airlines have compensated partially by expanding at other airports.
- Cebu Pacific is the market leader but has experienced a rare slip in market share over the past two years.
- Philippines AirAsia pursued the fastest expansion in 2017, resulting in market share gains, but is still much smaller than Cebu Pacific and Philippine Airline.
Philippines domestic market expanded by 6% in 2017
The Philippines domestic market has tripled over the past 12 years, from only 8.5 million passengers in 2006. However, passenger traffic had been flat at slightly over 20 million from 2012 to 2014, before growth resumed in 2015 with a more than 8% increase.
In the 2006 to 2012 period LCCs drove rapid growth as the market expanded by nearly 150% in only six years. The LCC Cebu Pacific overtook the Philippine Airlines (PAL) Group to become the domestic market leader in 2009.
Philippines annual scheduled domestic passenger traffic (in red) and market share by airline group: 2006 to 2017
Cebu Pacific loses market share
Cebu Pacific’s domestic market share reached a high of 60% in 2014 and 2015 but has since declined. The group captured a 55.3% share of the domestic market in 2017 – its lowest market share figure since 2013.
The early 2014 acquisition of Tigerair Philippines boosted Cebu Pacific’s domestic traffic by almost 10%. However, in the four years since the acquisition was completed the group’s domestic traffic has grown modestly, whereas the total market has grown by over 20%.
In 2016 the Philippines domestic market grew by 6%, while Cebu Pacific’s traffic grew by slightly more than 2%. Again, in 2017, the Cebu Pacific Group’s domestic passenger traffic grew by less than 2% while the overall domestic market grew by 6%.
AirAsia gains market share
AirAsia’s domestic Philippines traffic surged by 30% in 2017, to 3.4 million passengers, according to Philippines CAB data. PAA captured a 14% share of the domestic market in 2017 – still making it a relatively small player, but significant in that AirAsia has never captured more than an 11% share of the Philippines domestic market.
Later in 2013 Zest adopted the AirAsia brand but operated separately until a merger with PAA was completed in 2015, resulting in a single operator's certificate. AirAsia maintained a 10% to 11% share of the Philippines domestic market from Mar-2013, when it forged the tie-up with Zest, until 1H2017.
PAA reported a 32% increase in total passenger traffic in 2017, to 5.3 million, which indicates broadly equivalent domestic and international growth. The LCC was profitable for the first time in 2017, albeit only marginally, as it expanded its fleet from 14 to 17 A320s.
AirAsia’s domestic market share reaches 18%
PAA plans to add another six A320s in 2018, which should enable it to expand its domestic market share further. Four of these aircraft have already been delivered, according to the CAPA Fleet Database.
PAA’s current domestic seat capacity is up approximately 40% year-over-year, according to CAPA and OAG data. It currently accounts for an 18% share of domestic seat capacity in the Philippines, approximately, compared to a 49% share for the Cebu Pacific Group and a 30% share for the PAL Group.
The AirAsia Group stated in its FY2017 results presentation that PAA’s domestic market share had reached 18.3% in 4Q2017, which was a 4.9ppt increase compared to 4Q2016. PAA reported a 48% increase in total passenger traffic in 4Q2017 as it accelerated expansion.
Philippine Airlines' market share declines again
PAL Group’s domestic traffic increased by 2% in 2017, to 7.2 million, resulting in a slight drop in market share to 29%, according to CAB data. PAL had much faster domestic growth in 2016, when 10% growth drove an increase in market share. In 2015 PAL’s domestic traffic grew by 8%, matching the market average.
PAL’s ability to maintain market share in 2015 and grow market share in 2016 was significant, as it had consistently lost market share for several years. PAL lost 27ppts of domestic market share from 2006 to 2015.
PAL’s growth in 2015 and 2016 was driven primarily by the launch of several new point-to-point domestic routes from Cebu. PAL continued to expand its domestic network in 2017 but focused more on Clark.
PAL has much lower load factors than Cebu Pacific or PAA
It is somewhat surprising that PAL was only able to grow domestic traffic by 2% in 2017 as its capacity increased at a faster pace. PAL does not report domestic load factor data, but there has been a decline as it has expanded at Cebu and Clark.
The new routes at Cebu and Clark are taking time to mature, resulting in average load factors around 60% at Cebu and Clark, whereas load factors at Manila are higher. PAL overall has load factors that are significantly lower (about 15ppts) than those of its LCC competitors
PAA does not break down domestic and international load factor data but its overall load factor in 2017 was flat at 87%. Cebu Pacific’s domestic load factor decreased in 2017 by 1.8ppts, to 86.8%. Capacity increased by nearly 6% driven by new point-to-point turboprop routes as the group expanded its turboprop fleet.
Cebu Pacific to re-accelerate domestic growth
Cebu Pacific is planning to re-accelerate domestic expansion in 2018, driven by the upgauging of flights on trunk routes from A320s to A321s. Cebu Pacific decided not to pursue significant domestic capacity expansion over the past few years while it took a break from expanding its narrowbody fleet pending the arrival of higher density A321s.
Cebu Pacific is taking seven 230-seat A321ceos in 2018 and also plans to receive the first of 32 236-seat A321neos at the end of 2018. The first A321ceo was put into service on 27-Mar-2018 on the Manila-Cebu route. Cebu Pacific took delivery of two more A321ceos in late Apr-2018.
The fleet of seven A321ceos will mainly be used in the domestic market, generating a 28% capacity increase on each flight upgauged from the A320. The A321s will all be based in Manila, where Cebu Pacific (and other Philippine carriers) have been unable to add frequencies due to slot restrictions. All seven of the aircraft are growth aircraft and therefore free up A320s for expansion in other markets.
Cebu Pacific expects a system-wide seat capacity increase in the “low teens” (between 13% and 15%) for 2018, with similar domestic and international growth rates. Cebu Pacific therefore should be able to regain some of the domestic market share it has lost over the past three years.
Cebu Pacific to grow again in Manila, and possibly Cebu
In particular, Cebu Pacific should be able to gain market share at Manila, which would be a significant achievement as the average yield on Manila routes are typically higher than point-to-point routes from secondary hubs such as Cebu, Clark or Davao.
Manila domestic capacity share (% of seats) by airline: 30-Apr-2018 to 6-May-2018
The Cebu Pacific Group currently has a 46% share of domestic seat capacity at Cebu. By contrast, three years ago, in Apr-2016, the Cebu Pacific Group had a 63% share of domestic seat capacity at Cebu.
Cebu domestic capacity share (% of seats) by airline: 30-Apr-2018 to 6-May-2018
Cebu Pacific’s domestic capacity has been broadly flat at Cebu in recent years whereas AirAsia and PAL have expanded, providing new competition for Cebu Pacific on several routes. Cebu Pacific is now considering resumption of domestic expansion at Cebu although, at least for short term, its priority and focus is on adding capacity at Manila through upgauging.
Secondary cities account for most of the growth domestically
Cebu, the second largest airport in the Philippines, recorded 8% domestic passenger growth in 2017. Domestic traffic at Cebu has grown by 34% over the past three years, driven primarily by the launch of point-to-point routes from PAL and (to a lesser extent) AirAsia. However, Manila still has three times more domestic traffic than Cebu.
The fastest growing domestic airports in 2017 were Clark and Caticlan. Clark, which is located 100km from central Manila, has benefitted from the congestion at Manila. Clark’s domestic traffic increased sevenfold in 2017, to 431,000 passengers, but on a very low base.
Seat capacity at Caticlan nearly doubled in 2017 due to the opening of an extended runway in late 2016. The extended runway enabled Caticlan to accommodate narrowbody jets, prompting AirAsia to launch services and Cebu Pacific and PAL to upgauge their Manila-Caticlan flights from turboprops. The growth on the Manila-Caticlan route accounted for virtually all of the 2% domestic traffic increase at Manila in 2017.
However, Caticlan will experience a sharp decline in traffic in 2018 because of the closure of nearby Boracay Island. Kalibo will also experience a large decline as almost all Kalibo passengers are visitors heading to Boracay.
See related report: Boracay Island to close: major airline and tourism impacts
Domestic growth should remain strong in 2018, despite Boracay closure
The six-month closure of Boracay, the most popular destination in the Philippines for both domestic and foreign tourists, will impact the overall domestic market. However, the market should still be able to achieve growth in 2018.
Most domestic flights from Caticlan and Kalibo are from Manila, where domestic routes are generally undersupplied due to the slot restrictions. Philippine carriers are reusing the slots that had been used for Manila-Caticlan and Manila-Kalibo flights to other domestic routes. Most domestic passengers that would normally go to Boracay will likely chose to holiday in other domestic destinations.
The Philippines has strong economic growth, with GDP increasing by nearly 7% in both 2016 and 2017. The Philippines GDP is expected to grow another 7% in 2018. Demand for domestic air travel will continue to grow as the economy and middle class expand.
The 6% domestic growth recorded for 2016 and 2017 is relatively low, given that passenger traffic typically grows faster than GDP.
Manila slot restrictions are obviously a challenge. However, there is an opportunity for airlines to continue adding point-to-point routes and to squeeze out more capacity from precious Manila slots by upgauging.