Kingfisher to join oneworld in Feb-2012 becoming first alliance-affiliated carrier in India/SAARC

Kingfisher Airlines will become part of oneworld from 10-Feb-2012, becoming the first carrier from the Indian subcontinent to join any of the global airline alliances. Air India's application to become a member of the Star Alliance was rejected at the end of Jul-2011 while Jet Airways is yet to announce its alliance plans but is said to be in discussions with both Star Alliance and SkyTeam (SkyTeam is reportedly in discussions with a number of Indian airlines, including LCCs). Kingfisher Airlines will also be the first of three airlines to join oneworld in 2012, in its largest membership expansion drive for five years, with airberlin set to follow shortly after Kingfisher and Malaysia Airlines joining later in the year.

Joining oneworld will give Kingfisher Airlines, currently facing considering financial pressures, global visibility, brand awareness and scope to improve revenue. According to reports in The Business Standard, Kingfisher is expecting at least a 5% increase in revenue through codeshare agreements with partner airlines. There will also be cost savings through common use of inventories and joint purchases. oneworld's continued confidence in the struggling carrier is also a positive boost for the carrier, which has significantly reduced capacity and is currently seeking INR6.7 billion (USD127 million) in short-term working loans.