JetBlue and JetSuiteX relationship: investment with a unique codeshare

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JetBlue Airways has been a trailblazer in many ways. Its offering of LiveTV on its aircraft arguably revolutionised inflight entertainment in the US and its premium product offering Mint has resulted in one-upmanship in the US transcontinental market.

During 2016 the airline opted to invest in the public charter operator JetSuiteX, and upped its stake in the entity during early 2018 as its partner Qatar Airways also made an investment in the ERJ-135 operator. JetBlue now has a 10% stake in JetSuiteX, and has also brokered a somewhat unconventional codeshare with the charter operator.

JetBlue’s decision to codeshare with JetSuiteX is obviously multi-faceted. The airline primarily aims to ensure an adequate return on its investment, and the relationship further advances JetBlue’s image as an innovator that emphasises a favourable customer experience. JetBlue has cited JetSuiteX’s favourable net promoter score (NPS) as one reason for its excitement in partnering with the small jet operator.

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