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Google-ITA Software gets green light. American-Expedia deal leaves GDS question open

Analysis

The USD700 million deal for Google to acquire ITA software, having been approved by the US Department of Justice with conditions last Friday, will likely face further investigations. It is clear from reactions to the qualified approval the issue is far from over and has done little to actually assuage the concerns from rivals as well as both US and European authorities. As it is, DOJ will be monitoring Google's compliance with the conditions placed on the deal to protect rivals' access to ITA Software and to prevent bias towards Google's own products.

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