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EVA Air, now in Star Alliance, looks to grow regionally and long-haul, increasing transfer traffic

Analysis

Taiwan has struggled to put itself on the tourist map but EVA Air plans to work around that, growing regionally around Asia and in long-haul markets, planning to increase its portion of transfer traffic above the current 50%. Growth will be helped now that EVA Air is in the Star Alliance, formally joining on 18-Jun-2013.

EVA has no single defining market. Rather it has a medley that it has managed to make work.

European flights mainly route through Bangkok and those services are mainly filled with Europe-Bangkok, not Europe-Taiwan, passengers. North America is performing well now that there is open skies with the US and a visa waiver programme. Much long-haul capacity will be focused on this market. In Canada, and Europe, EVA Air would like to grow but is limited by bilaterals.

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