Ethiopian Airlines expands its global footprint to link the world's high growth regions
Ethiopian Airlines will extensively expand its network in 2013, adding Asian destinations as well as increasing its footprint in Africa and linking the two high growth regions to South America.
In Africa, Ethiopian added flights to Blantyre in Malawi and Ndola in Zambia on 31-Mar-2013, increasing its African network to 45 destinations, including 16 domestic points. The carrier also has begun negotiations with the Malawi Government to take a 49% strategic stake in failed flag carrier Air Malawi after being selected as the preferred bidder among eight chosen applicants.
The Asian network will be expanded with the addition of Ho Chi Minh City, Manila and Seoul Incheon in Jun-2013 operating from Ethiopian's existing Asian hubs, Hong Kong and Bangkok. And Ethiopian will become the first African carrier to take advantage of the natural transfer traffic synergies that link the three regions, and form part of its strategy to develop its Addis Ababa base into a Dubai-style hub of Africa.
- Ethiopian Airlines plans to expand its network in 2013, adding Asian destinations and increasing its presence in Africa.
- The airline has added flights to Blantyre in Malawi and Ndola in Zambia, increasing its African network to 45 destinations.
- Ethiopian Airlines is in negotiations to acquire a 49% stake in Air Malawi, which would allow it to establish a Southern African regional hub.
- The carrier will expand its Asian network with the addition of Ho Chi Minh City, Manila, and Seoul Incheon, operating from its existing Asian hubs in Hong Kong and Bangkok.
- Ethiopian Airlines plans to become the first African carrier to link South America with Asia, launching a service from Addis Ababa to Rio de Janeiro and Sao Paulo via Lome.
- Ethiopian Airlines' expansion strategy aims to strengthen its position against rival Kenya Airways and develop its Addis Ababa hub, although access restrictions limit its potential for growth.
Ethiopian adds Blantyre and Ndola and increases capacity on other regional routes
Ethiopian is thickening up its regional network as it expands long-haul operations. The carrier launched three times weekly service to Blantyre, Malawi's commercial and industrial capital as its 44th African destination on 31-Mar-2013 using a Boeing 737-800 aircraft.
Ethiopian already operated to Lilongwe in Malawi via Lubumbashi in the Congo four times weekly. From 31-Mar-2013 the Lilongwe service moved to a daily service, with the addition of three times weekly frequency via Blantyre. Ethiopian is not permitted to carry domestic traffic between the two Malawi ports.
Ethiopian Airlines network summary: as of 14-Apr-2013
Source: CAPA - Centre for Aviation & Innovata
Ethiopian route map: as of 14-Apr-2013
Source: CAPA - Centre for Aviation & Innovata
Ndola is also being served three times weekly with a Boeing 737-700. It became on 31-Mar-2013 Ethiopian's second destination in Zambia after Lusaka.
In addition Ethiopian will make a number of frequency and capacity changes on its monopoly routes from Addis Ababa to west and central Africa from Jun-2013 and Jul-2013. This follows a significant increase in capacity in recent weeks across its west and central Africa network. Ethiopian currently has almost 32,000 weekly seats to west and central Africa, a 25% increase compared to late Mar-2013.
The current Addis Ababa-Lome service will be extended to Ouagadougou from 01-Jun-2013. The route will operate on a reduced frequency from five times weekly to three times, but the current 737-700 will be replaced with a mix of 757 and 767 services. At the same time frequencies on Addis Ababa-Ouagadougou-Abidjan will reduce from four to three times weekly.
The daily Addis Ababa-Accra will be upgauged to an all 767-300 services from 18-Jun-2013. Currently the route is operated with a mix of 737-800 and 767-300 aircraft.
Addis Ababa-Liberville and Addis Ababa- N'Djamena will both increase from a six-times weekly service to daily frequencies from 18-Jun-2013. Capacity on Addis Ababa-Libreville will also further increase with a 757 replacing the existing 737-800 on two daily frequencies.
Addis Ababa-Cotonou-Abidjan moves from three to four times weekly services and 757 and 767 equipment will replace 737-700, effective 07-Jul-2013. Ethiopian operates 767-300ERs in a two-class, 245-seat configuration, 757-200ERs with 160 seats in two classes, 737-800s with 154 seats in two classes and 737-700s in a two-class, 118-seat configuration, according to the carrier's website.
Seemingly ironically, given the growing competition for African hub operations that Emirates is providing, Ethiopian's biggest route by some margin is Addis Ababa-Dubai. Its biggest African international route is Addis Ababa-Johannesburg.
Ethiopian top 10 international routes by seats: 8-Apr-2013 to 14-Apr-2013
Source: CAPA - Centre for Aviation & Innovata
Ethiopian's fleet order book includes both Boeing 787s and A350s
Ethiopian's fleet plan is notable for its mix of Boeing 787-8 and competitor A350 orders. The carrier has already taken delivery of four 787-8s with six more to come between 2013 and 2015. It also has an order for 12 A350-900s for delivery between 2018 and 2020.
The existing 787-8s have been in storage since the global fleet was grounded in Jan-2013 and Ethiopian has cancelled services for the aircraft until mid-Jun-2013. The carrier operated its 787s to Dubai, Frankfurt, Toronto and Mumbai.
Ethiopian fleet summary: as of 12-Apr-2013
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Ethiopian has begun negotiations to acquire a 49% strategic partner stake in Air Malawi
Ethiopian was in Feb-2013 selected by Malawi's Public Private Partnership Commission as the preferred bidder to become a strategic partner of failed state-owned national carrier Air Malawi. If negotiations are successful Ethiopian Airlines could acquire a stake of up to 49% in the privatised airline with Malawi's Government holding a 20% share and the remainder being offered to private investors in Malawi.
Ethiopian could look to establish a Southern African regional hub at either Blantyre or Lilongwe as part of its long term multi-hub strategy in Africa. The carrier in 2008 established Lome, Togo based regional subsidiary ASKY. The carrier has been operating throughout Western Africa since 2010 and codeshares extensively on its parent's network. Ethiopian plans similar operations in Southern and Central Africa.
Land-locked Malawi is one of the world's most densely populated and least developed countries. Air Malawi was placed in voluntary liquidation by the government in Nov-2012 after two failed restructuring projects and reportedly USD50 million of debt. The airline's assets have been transferred to a new company under the same name, and the carrier continues to operate while the government, through the Privatisation Commission, seeks to complete an equity partnership deal to recapitalise the airline.
Air Malawi operates limited services on a network of five domestic and regional routes, including Lilongwe, Johannesburg, Harare and Lusaka. The carrier's apparently profitable subsidiaries Air Cargo, which operates airfreight services between Malawi, Europe and the Far East, and Lilongwe Handling Company, will be separated from the privatised company and are not included in the equity sale.
Two previous attempts to privatise the carrier failed. A partnership including SAA tried to buy the carrier in 2003 followed by South Africa's Comair in 2007.
Ethiopian Asian expansion to include Vietnam, South Korea and the Philippines
Ethiopian Airlines plans to expand its Asian network with the addition of Ho Chi Minh City, Manila and Seoul Incheon from 18-Jun-2013. Hong Kong will also become a direct route from Addis Ababa, rather than operating via Bangkok. .
Ethiopian intends to operate Ho Chi Minh, Manila and Seoul Incheon via its two existing Asian hubs, Hong Kong and Bangkok. Seoul and Manila will be an extension of the new direct Addis Ababa-Hong Kong route and Ho Chi Minh is added to the Addis Ababa-Bangkok service. Recently added Kuala Lumpur via Bangkok will be expanded with a fourth frequency from 24-Jun-2013.
Ho Chi Minh and Manila will be served three times weekly, while Seoul will have four weekly frequencies. All routes will be operated using Boeing 767-300ER aircraft.
See related article: Ethiopian Airlines extends its Asian reach and links South America with China
Ethiopian Airlines international capacity (seats) by region: 8-Apr-2013 to 14-Apr-2013
Source: CAPA - Centre for Aviation & Innovata
Ethiopian capacity share (% of seats) by region: 8-Apr-2013 to 14-Apr-2013
Source: CAPA - Centre for Aviation & Innovata
China-Africa is one of the world's fastest growing markets, albeit off a small base, and Ethiopian's Addis Ababa hub is well positioned to exploit this growth as Ethiopian offers fast connections throughout Africa from its four Chinese destinations.
In addition to Guangzhou and Hong Kong, Ethiopian serves Hangzhou four times per week with 767-300ERs via New Delhi. Ethiopian also operates direct from Addis Ababa to Beijing, a route which was upgraded in May-2011 from a one-stop 767-300ER service via New Delhi to a non-stop service with 777-200LRs.
Ethiopian currently operates daily to Bangkok with four weekly flights going on to Hong Kong and the other three to Kuala Lumpur. When Hong Kong becomes a direct daily service from 18-Jun-2013, Kuala Lumpur will increase to four times weekly and three weekly flights to Ho Chi Minh will be added.
Ethiopian will compete on the Bangkok-Ho Chi Minh route against market leader and fellow Star member Thai Airways, as well as Vietnam Airlines, Turkish Airlines, Lufthansa and VietJet Air.
Bangkok to Ho Chi Minh City capacity by carrier (one-way seats per week): 19-Sep-2011 to 15-Sep-2013
Source: CAPA - Centre for Aviation & Innovata
As with all Asian destinations, Ethiopian's new routes are targeted at expanding development and investment opportunities from South Korea, Vietnam and the Philippines to grow its Addis Ababa hub.
South Korea is a significant provider of aid throughout Africa, funding the development of agriculture, ICT infrastructure, technology centres, hospitals and infrastructure. The country has committed USD1.09 billion in funding for infrastructure development between 2010 and 2014.
Bilateral trade between Vietnam and Africa more than doubled between almost USD4.8 billion between 2009 and 2011 in part due to Vietnamese investment in African energy and mining projects. The Philippines is a promising work in progress. Currently the country's trade is largely limited to South Africa but this is likely to expand into other markets as demand for its consumer electronics increases among Africa's growing middle classes.
Ethiopian will become the first African carrier to link South America with Asia
Ethiopian plans to launch a three-times weekly Addis Ababa-Lome-Rio de Janeiro-Sao Paulo-Lome-Addis Ababa service from 01-Jun-2013. The route will be operated with a Boeing 767-300ER, connecting with Ethiopian's Addis Ababa-Guangzhou service within three hours.
The 767-300ER is not able to operate from Addis Ababa, a high altitude airport, to Rio de Janeiro direct. But the stopover at ASKY's Lome hub does provide Ethiopian with the opportunity to serve Western Africa without the need for lengthy back-tracking from Addis Ababa. ASKY and Ethiopian plan to extend their codeshare to include the route.
Ethiopian's Sao Paulo-Lome-Addis Ababa-Guangzhou route
Source: Great Circle Mapper
Ethiopian will have the potential for considerable transfer traffic along the full length of the South American-Asia route. Traffic on the route has traditionally transferred via hubs in North America and Europe, but these are coming under increasing pressure from the Middle Eastern hub carriers.
Well placed African hubs in the Northern half of Africa like Addis Ababa, Nairobi, Lome and Algiers should be ideally positioned to capitalise on future growth in trade between the three regions - relying on healthy and aggressive locally based airlines to drive the growth.
Ethiopian is extending its network lead over rival Kenya Airways, but access restrictions limit Addis Ababa hub potential
Ethiopian's strategy of developing its network in Asia, expanding its African coverage with the potential for a second regional hub through the strategic partnership with Air Malawi and linking both continents to Latin America should give the carrier a competitive edge against neighbouring Kenya Airways and strengthen the Addis Ababa hub. Membership in the Star Alliance offers a mixed blessing, as several other members compete directly with it on key longhaul routes; but the alliance's support within Africa delivers mutual benefits for Ethiopian and other members.
One inhibitor on hub expansion is Ethiopian's protectionist government policy which strictly limits foreign carrier access to Addis Ababa, especially those from Gulf states which are rapidly expanding their presence across African. Although this policy has undoubtedly helped the flag carrier deliver a strong profit record in the past, keeping other airlines out will stand in the way of the hub airport achieving its true potential.