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COVID 19: Florida’s case spike casts shadows over summer travel

Analysis

Just as US airlines were seeing an uptick in demand for the high season of travel that is now in full swing, COVID-19 cases are increasing in many of the country's most popular vacation destinations, including Florida, which is the leader in posting the largest number of new cases during the past seven days (as of 13-Jul-2020).

Despite the surge in Florida's case counts, popular vacation destinations, including Disney World, are set to reopen in Jul-2020, hoping to draw travellers that wish to resume some sense of normality after 'stay at home' orders are being lifted.

But with Florida's new status as a COVID-19 hotspot, demand to the state's large tourist and beach destinations could weaken as individuals question the safety of travelling to areas where cases are rapidly rising, which could result in airlines making adjustments to their schedules. Leisure airlines are dominant at some of Florida's largest airports, and may find themselves injecting even lower fares into the market to entice customers to travel to an area where cases are trending in the wrong direction.

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