Corporate travel. A glass quarter-full is still plenty
Where do we go from here?
In which Johnny Thorsen argues the case for a glass quarter full….
In case you haven't already done the math - it is now 8 months since China announced the first major shutdown of 20% of the domestic flights and a few international flights back in late January 2020 - and the time has come to accept that we have entered a new phase in the never-ending odyssey known as "the travel industry".
Travel as we knew it prior to 2020 will not return for an unknown period of time, and rather than keep debating when it might happen I believe the time has come to say "travel has already restarted" and reposition your business according to the new rules rather than hoping you can survive until the old rules potentially return one day.
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