CAPA Aviation Management Education: Asia's biggest ever aviation week, Singapore, March 24-28


CAPA - Centre for Aviation will offer a full week of CAPA Certification courses in Singapore from 24-28 Mar-2014 on topics ranging across Aviation Finance; Aviation Law; Airport business development; Preparing for Human Resources and training needs; Airline procurement best practice; Impact of the ASEAN multilateral open skies agreement; and Fundamentals of aviation. To conclude the week, CAPA's senior analysts will deliver a market outlook on the 2014 hotspots in Asian aviation.

The full week's programme is in response to continuing requests from CAPA members for high level, quality controlled aviation courses on key industry issues. It will coincide with CAPA's annual Fleet and Finance Summit Asia 2014, also being held in Singapore, on 25/26 Mar-2014.

Delivered by a varied faculty of experienced experts, these unique CAPA certificate courses are structured so as to be valuable to industry professionals and new entrants alike. Early bird bookings are available until 21-Feb-2014. Numbers are limited.

For full details and to register please visit the CAPA Knowledge website at http://www.capaknowledge.com/aviation-training-and-education/home

A programme of 7 CAPA-Certificated courses and an Analysts Briefing

1. Aircraft Financing for Practitioners: 24-Mar-2014

Course leader: Christian Nuehlen, Managing Director, mba International

About the course:

Aircraft leasing has become more attractive in recent years as a viable option for airlines. Advanced concepts are being incorporated into lease agreements for aircraft. It is of fundamental importance for the aircraft lessee to understand these developments and to enter into negotiations at an equal level of sophistication with any respective lessors. This course provides such understanding by addressing, among others,
the following key areas:

> Understanding and managing Aircraft Lease Agreements
> Fleet Management & Aircraft Leasing
> Understanding ICAO Standards of Aircraft Leasing

2. Aviation Corporate Culture: Preparing for Future HR and Training Needs: 24-Mar-2014

Course leader: Dr. John Wensveen, Partner & Executive VP, Airline Startups, Mango Aviation Partners 

About the course:

One of the biggest challenges aviation organisations face today is the changing nature and role of the employee. Additionally, as aviation organisations restructure business models, organisational culture is impacted. The combination of these two factors creates much internal conflict and can have a vital impact on the external performance of the organisation. This course introduces the evolving aviation industry from a corporate culture perspective, highlighting:

> current trends and expected trends in employee roles and performance;
> how to plan “today” in order to be prepared for “tomorrow”;
> a team project consisting of a “hands-on” challenge.

3. Best Practice Airline Procurement Processes, Contracting, and Harmonising Legal/Commercial Issues: 25-Mar-2014

Course leader: Richard Davis, Partner, HWL Ebsworth Lawyers

About the course:

With the focus on cost saving, airlines emphasise operational expediency, but too often overlook the key ingredients of contracting effectively for the most cost-effective outcomes. These are complex processes that may be spread over several departments, with little coherence or standard practice. This course is a highly practical guide to the opportunities and pitfalls of procurement and gives insights into how to make substantial savings for your airline (or supplier company!)

> The importance of intelligent airline procurement practices
> Extracting additional value from procurement processes for LCCs
> Coordinating relationships between different departments - Commercial/Procurement/Legal/Customer relations
> Customer relations – complaints handling

4. The ASEAN Multilateral Air Transport Agreement: Its Impact on Asian and World Aviation: 26-Mar-2014

Course leader: Dr. Alan Khee-Jin Tan, Professor of Aviation Law, National University of Singapore Law School

About the course:

This course will provide critical analysis and updates on the progress of the proposed ASEAN Single Aviation Market (ASAM) as it affects airlines, regulators and airport planners. Scheduled to take effect from 2015, ASAM will, in fact, not be a fully liberalized market, and provides for only third, fourth and fifth freedom flight relaxations (not seventh freedom or domestic relaxations). In addition, there are hold-outs among major ASEAN countries, and ownership and control restrictions remain. Nevertheless, innovative LCCs have found clever methods to get around the restrictions, and this course will explore how some of these methods are "pushing the envelope" in liberalizing ASEAN skies.

5. Airport Marketing and Business Development: 26-27 Mar 2014

Course leader: Dr. John Wensveen, Partner & Executive VP, Airline Startups, Mango Aviation Partners

About the course:

At one point in time, the airport’s main client was the airline and the purpose of the facility was to transport people and freight. Today, airports are highly competitive destinations with multiple revenue streams from a diversified group of customers. This course focuses on the changing nature of airport marketing and business development concentrating on:

> attracting (the right) airlines to your airport;
> current industry trends and projecting new prospects;
> the impact and opportunities with new technology;
> developing an airport marketing plan;
> team project with a “hands-on” challenge.

6. Fundamentals of the Aviation Industry for Professionals: 27-Mar-2014

Course leader: Peter Harbison, Executive Chairman, CAPA - Centre for Aviation

About the course:

Aviation is the most heavily regulated industry in the world, subject to stringent globally standardised safety rules. Complex operations and regulation is largely responsible for the industry’s poor financial performance. This course is tailored to create an understanding of the fundamental principles of aviation and gain vital practical information about its daily workings, to improve business performance.

> the Chicago Convention and bilateral air services agreements;
> airline marketing and branding;
> global alliances and partnership trends;
> a team exercise on airline pricing;
> a look at possible future trends.

7. Introduction to Aviation Law: 28-Mar-2014

Course leaders: Peter Harbison, Executive Chairman, CAPA - Centre for Aviation
and Dr. Alan Khee-Jin Tan, Professor of Aviation Law, National University of Singapore Law School

About the course:

This essential introduction to the public law issues confronting practitioners and employees generally in the aviation industry is delivered jointly by, Dr Alan Tan of NUS and CAPA Executive Chairman, Peter Harbison. The course will cover the legal foundations of the industry, from the Chicago Convention, through bilateral agreements, the basis of regulatory principles and how the major multilateral conventions are established; it will also analyse antitrust/competition law issues relating to airline alliances in the Asia-Pacific region. In particular, the ANA-UA and JAL-AA “metal neutral” determinations by the Competition Commission of Singapore will be discussed. It will cover the European Union’s attempt to extend its Emissions Trading System (ETS) to aviation – and where this may lead. There will also be a discussion of some private air law issues relating to the 1999 Montreal Convention.

8. Hotspots in the Asian Aviation Market: Executive Briefing by CAPA Analysts (half day): 28-Mar-2014

CAPA Analysts: Peter Harbison, Executive Chairman, CAPA - Centre for Aviation
and Brendan Sobie, Chief Analyst, CAPA – Centre for Aviation

About the course:

An in depth and up to the minute presentation by CAPA’s Chief Analyst, Singapore-based, Brendan Sobie and CAPA’s Executive Chairman, Peter Harbison, offering unique insights into today’s airline and travel and tourism hotspots in the Asian aviation market; airline strategies, traffic and capacity growth, fleet expansion, network plans and other current developments. It will also give an outline of CAPA’s 2014 Outlook.

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