Canada's Porter Airlines’ 10th anniversary is clouded by an uncertain future. Where to next...

Premium Analysis

Three years ago Canada’s Porter Airlines had a different vision of how its business would take shape by its 10th anniversary in Oct-2016. The company decided to pursue ambitious expansion at its largest and strategic base by lobbying for an expansion of the runway at Billy Bishop Toronto airport to support the operation of jets at the airport, and at the same time placing an order for Bombardier CSeries jets.

Porter’s efforts ultimately failed, and during the past year the airline has been largely silent about how it intends to shape its future. Even though it generates positive customer sentiment, the lack of clarity about how it intends to shape its future has fuelled speculation over Porter’s ultimate staying power.

It is not clear if privately owned Porter is profitable, but after the sale of a terminal at Billy Bishop its balance sheet is undoubtedly in favourable shape, giving the airline some flexibility when and if it crystallises any plans for expansion.

Become a CAPA Member to access Analysis Reports

This CAPA Premium Analysis Report is 1,517 words.
Become a CAPA Member

Our Analysis Reports are only available to CAPA Members. CAPA Membership provides exclusive access to in-depth insights on the latest developments in the aviation and travel industry, developed by our team of dedicated analysts located in Europe, North America, Asia and Australia.

Each report offers a fresh perspective on the latest industry trends and is available online or via the CAPA mobile app, with customisable alerts to help you stay informed and identify new business opportunities.

CAPA Membership also provides access to our full suite of tools, including a tailored selection of more than 400 News Briefs every weekday and comprehensive data and analysis on thousands of companies around the world.