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Azul and GOL up the competitive stakes from Northern Brazil to South Florida

Premium Analysis

Brazil’s airlines are more bullish than ever about the future, now that challenges stemming from the COVID-19 pandemic have largely faded away. Given the demand momentum, the country’s largest airlines are developing strategies to capitalise on inherent opportunities in the market.

Both Azul and GOL are making a push from the northern part of Brazil into South Florida, which is resulting in a shift in competitive dynamics in those markets. 

In each case, partnerships are playing a role, as Azul and GOL add international flights outside the historically larger markets in Brazil. And those relationships will be key for the evolution of the commercial aviation industry in the country. 

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