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Atlasjet order for CSeries continues Bombardier's push into new growth markets

Analysis

Altasjet has become Bombardier's 10th CSeries customer, announcing a Letter of Intent (LoI) for 10 of the larger CS300 variant at this week's Dubai Airshow. The announcement is another fillip for Bombardier's CSeries sales campaign and a strong order from the relatively small Turkish regional carrier. The LoI also includes options for five more CSeries aircraft. The LoI is expected to be firmed up within the next two months.

The LoI is Bombardier's first sales success for the CSeries in Eastern Europe. Bombardier has been pursuing sales among European regional carriers, but the economic climate in Europe has not been conducive to aircraft orders. Slowness in the US economy has also had an affect on regional jet ordering. As a result, more than 50% of CSeries orders have been placed by airlines outside of North America and Western Europe.

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