Allegiant Airlines: exploiting a niche to the full

LCCs are oriented towards the discretionary dollar and therefore leisure markets for VFR and holiday travel. Many services have focused on linking holiday destinations with centres of population. In this, they have parallels with the longstanding holiday charter airlines, not just in the markets and destinations they might target, but also in their low cost base and in favouring operations out of secondary airports. Full holiday packages, not just individual components, are increasingly finding their way onto LCC sites.