Malaysia Airlines CEO Peter Bellew: "Something very wrong in the (Asian) long haul market"

Peter Bellew spent a decade at Ryanair before joining Malaysia Airlines in late 2015, initially as COO before being promoted to CEO in mid 2016. Mr Bellew held a wide range of positions during his tenure at Ryanair - including in operations, training, sales and marketing - providing ample exposure to Michael O'Leary's unique approach to running an airline.

The new Malaysia Airlines strategy being implemented by Mr Bellew is decidedly non LCC. In recent months the government owned airline has reinforced its premium position, invested in its full service product, resisted unbundling, and pursued closer relationships with travel agents. However, Mr Bellew's approach with supplier negotiations and media seems at times Ryanair-esque.

Mr Bellew has been extremely blunt in media interviews, public speeches and private meetings. He is not shy to talk about industry weaknesses and challenges - as well as opportunities to secure additional aircraft at bargain basement prices.