Jetstar surge and “two brand strategy” show way for other airlines in the region
The development of the Australian domestic and international markets over the past five years has demonstrated the pivotal role of Jetstar within the Qantas Group to defend and expand its share of the market, while providing effective segmentation to shield the mainline carrier's yields. In many ways, the Qantas "two brand strategy" is a case study for other airlines in the region - though few are following in Qantas' footsteps.
Become a CAPA Member to access Analysis Reports
Our Analysis Reports are only available to CAPA Members. CAPA Membership provides exclusive access to in-depth insights on the latest developments in the aviation and travel industry, developed by our team of dedicated analysts located in Europe, North America, Asia and Australia.
Each report offers a fresh perspective on the latest industry trends and is available online or via the CAPA mobile app, with customisable alerts to help you stay informed and identify new business opportunities.
CAPA Membership also provides access to our full suite of tools, including a tailored selection of more than 1,000 News Briefs every week and comprehensive data and analysis on thousands of companies around the world.