Progress in Digital Transformation in Aviation

RECENTLY in Airline Leader the potential of an airline to offer Mobility-as-a-Service was discussed. This refers to a scenario in which an airline could extend its prevailing business model of selling scheduled seats between airports to offer not just outcomes instead of products, but also provide solutions to travellers' mobility requirements. Such a scenario, while quite appealing from many consumers' perspectives, is a long way away from the current digital transformation initiatives being introduced by even the leading airlines, airports and aircraft manufacturers.