, established itself as a leader, and the benchmark for others to follow.
The CAPA IT Innovation of the Year was awarded to ChangeYourFlight,
with CEO Inaki Uriz accepting the award.
2012 marks the first time CAPA has offered Airport Marketing Awards. This addition is specifically to recognise the vital role route development has for driving our industry forward, opening up new opportunities and convenience for travellers and business. Airports now dedicate a huge amount of effort into attracting new and expanded air services, to support their local communities, often working closely with the local bodies. For some, the process is made more challenging as airlines change strategies, enter major restructuring, or in extreme cases, go out of business entirely. Life is always interesting for airport network development teams. There are three airport marketing categories, to recognise the smaller, medium and large size airports that are all competing for air services.
Mr Harbison said, "The winner of the Under 5 Million Category for 2012 is an airport that has gone through its share of hard times since the global financial crisis. Located in one of Asia’s most competitive and congested air markets and with a local population of just over half a million people, Macau International Airport
is a previous winner of the CAPA International Airport of the Year award. Today it has over 20 airlines serving the airport representing the LCC, hybrid and legacy airline models. In the year to date, five new airlines have commenced operations in Macau
, making it one of the most successful airports in the region in attracting new carriers in 2012".
The winner of the 5-15 Million Passenger Category for 2012 has undergone wrenching changes in recent history, reworking from a hub-and-spoke to point-to-point operation since the failure of its home-based flag carrier. "Since the grounding of Malev
on ‘Black Friday’, on 03-Feb-2012, the Budapest Airport
team completely restructured its airside services to allow for LCC-style boardings and worked tirelessly to recover lost routes and traffic. In 2012 the airport has added eight new carriers and over 50 routes, as well as frequency increases on a further two dozen other sectors", Mr Harbison said.
"The winner of the 15 Million and Above Passenger Category has also attracted a significant number of new carriers over the past 18 months – 10 in total, offering 46 new city pairs – an outstanding effort for a large hub and a record period of growth in city-pairs in the airport’s 38-year history. Despite a soft national economy, Dallas/Fort Worth International Airport
has seen new oneworld
capacity from carriers including Qantas
and American Airlines
as well as several non-oneworld
and LCCs adding capacity to the city, each supported by DFW’s broad-based and innovative marketing efforts", said Mr Harbison.
The three winners of CAPA’s inaugural Airport Marketing awards :
Eric Fong, Marketing Director, Macau Airport (for an airport handling less than 5 million pax);
Chris Poinsatte, CFO, Dallas/Fort Worth International Airport (for an airport handling more than 15 million pax)
and Kam Jandu, Director Aviation, Budapest Airport i(for an airport handling 5-15 million pax).
CAPA has also added two industry legends to the CAPA Hall of Fame. Over the past 10 years, certain individuals have stood out as making a substantial difference to the industry in which they work. They display rare talent and people skills, so that not only do they change the external environment, they invariably also generate substantially positive corporate improvements.
In 2012, CAPA recognises two Legends, for the first time including an airport leader.
brought to Air New Zealand
a change of style which drastically reshaped the mentality of the airline, engaging the workforce and its travelling public. He led from the front at all times – including the globally renowned marketing product designed to illustrate the airline’s all-in offering. Under his leadership the airline took on vital roles in community support during domestic tragedies over the past two years. He has shown leadership in social media marketing and many other finer touches, including changing the way airlines do, until now, inflight safety announcements, encouraging passengers to pay attention to safety messages!" said Mr Harbison.
"Since CW Lee
became CEO of Incheon International Airport
Corp in 2008, the airport every year has been voted by Airports Council International
as the world's best. Under his leadership the airport has been highly profitable while maintaining a high level of service at very low cost to airlines, and offering one of the world’s best retail operations. After supervising the introduction of Phase 2 of the airport’s now 44 million passenger capacity with a new runway and terminal expansions, CW Lee has prepared the financial and operational groundwork for Phase 3, which will see the airport capable of handling 62 million passengers annually and 5.8 million tonnes of cargo. Mr Lee has also diversified the company into consulting services for other airports, including taking a 10% holding in Vladivostok
’s Khabarovsk Airport
", said Mr Harbison.
CW Lee, CEO of Incheon International Airport, was inducted into the
CAPA Hall of Fame at the Award ceremony, along with outgoing
Air New Zealand CEO Rob Fyfe.
ABOUT CAPA AND THE CAPA AWARDS
Established in 1990, CAPA – Centre for Aviation is the leading provider of independent aviation market intelligence, analysis and data services, covering worldwide developments.
The Centre’s analytical reports and industry research enable senior executives to stay ahead of trends and developments in this fast changing, complex and dynamic industry.
Understanding aviation markets is our great strength and passion. Providing our CAPA Members, clients and partners with an unparalleled level of expertise and insight is our business. We offer an extensive range of information services developed by analysts covering the entire spectrum of commercial aviation.
In addition to our regular research activities we also release annual or bi-annual reports on a number of geographies and industry issues, several of which have been at the vanguard of industry thought on key strategic developments. We don’t just research the industry; we help shape its direction.
The CAPA Awards judging panel includes European (Dr Barry Humphreys, formerly UK CAA
and Virgin Atlantic
; chairman of BARUK and director of NATS
(Professor Nawal Taneja, executive consultant to airlines, author of numerous aviation management books) advice and the regular assessments of the CAPA analysis and executive team, including Peter Harbison, Brendan Sobie, Binit Somaia, Will Horton and Derek Sadubin.
for more information about the CAPA Awards for Excellence, including past winners.