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- JetBlue Airways Corporation
118-29 Queens Blvd Forest Hills
New York, NY
- Main hub
- New York John F Kennedy International Airport
- United States of America
- Business model
- Low Cost Carrier
- Domestic | International
- Frequent Flyer Programme
- Association Membership
- Codeshare Partners
- Aer Lingus
Royal Air Maroc
South African Airways
Established in Feb-2000, jetBlue is a low-cost/hybrid carrier based at New York JFK International Airport, with secondary hubs at Boston Logan, Fort Lauderdale-Hollywood, Orlando International, Washington Dulles and Long Beach airports. Utilising a fleet of A320, A321 and Embraer E-190 aircraft, jetBlue has an extensive network that serves destinations in the United States, the Caribbean, as well as Central and South America. Following the completion of its Fly-Fi rollout, jetBlue is the first carrier to offer gate-to-gate WiFi connectivity on all domestic services.
Location of jetBlue Airways main hub (New York John F Kennedy International Airport)
JetBlue Airways share price
LCCs will continue to evolve into hybrids of the original core model. CAPA and OAG consider jetBlue Airways fits the LCC profile and it is included in our reporting on this basis. Please note: when reporting for an airline is changed from or to LCC the historical data is not affected and it can lead to a distortion in the current reported data. Contact us if you have any queries.
332 total articles
A period of restructuring following investment by new shareholders in TAP Portugal in Nov-2015 has led to a resurgent airline. It returned to profit in 2016 after two years of losses and enjoyed a surge in passenger numbers in 4Q2016.
The investment by the Atlantic Gateway Consortium, which HNA Group will formally join in 1H2017, provided funds for fleet expansion. TAP's orders include A321neoLR aircraft, giving it the potential to open new long haul routes not possible with widebodies.
TAP's VP finance, Teresa Lopes, told the CAPA Fleet & Finance Summit on 2-Mar-2017 that the A321neoLR would be deployed on the Atlantic, putting the airline at the forefront of narrowbody long haul operations. TAP's new shareholders have also enabled new partnerships with Brazil's Azul, JetBlue of the US and China's Hainan Airlines. The TAP-Azul relationship has already progressed beyond codeshare and the Hainan relationship offers much potential.
In the past year TAP has also reorganised its regional operation, launched a new fare structure and embarked on a seat densification programme to lower unit cost and drive revenue. As Ms Lopes said, "We are certainly going through a transformation, we don’t want to be envisioned as a legacy carrier anymore".
Now that Alaska Air Group has completed its acquisition of Virgin America, the combined company is offering capacity guidance for 2017 that is higher than the industry average. But Alaska is stressing that the projected growth is 2ppt below the combined increase of the two airlines in 2016. Much of the growth is driven by Alaska’s delivery of 18 Embraer 175s used on routes to enhance network offerings from the hubs of both Alaska and Virgin America.
Adding Virgin America’s network to its operations appears to be creating a competitive shield for Alaska. The company has refined competitive capacity growth estimates downward for 1Q2017 as the broader scale created by absorbing Virgin America gives Alaska the strategic network diversification that it lacked prior to the merger.
The merger integration between Alaska and Virgin America remains in its infancy, and many questions about fleet composition and branding remain unanswered. But in the short term Alaska aims to slow delivery streams for the Airbus A321neos in Virgin America’s order book until it can properly determine fleet needs for the combined airline over the long term.
jetBlue Airways had a tough start to 2017, projecting a unit revenue decline of 8% to 9% for the first month of the year. The airline’s Jan-2017 unit revenue performance sets the stage for an overall negative performance in 1Q2017, and the company is offering little visibility into its outlook for 2Q2017.
The airline has outlined various factors for the surprising unit revenue decline for Jan-2017, including timing of YE2016 holidays, its new service to Cuba, and additional service from Newark Liberty International. After the less than stellar results for Jan-2017, investors were looking for jetBlue to offer remedies for the weak performance, but for the moment the company is keeping its 2017 capacity projections intact. The back and forth is a classic example of markets demanding immediate action when airlines aim to take a more measured approach in adjusting their strategies.
Investors are already concerned about the overall financial performance of US airlines in 2017 as unit costs are rising faster than unit revenues. jetBlue is facing its own cost inflation during 2017, and its rocky start will result in its revenue performance being closely scrutinised, with the potential calls for capacity cuts growing louder.
Southwest Airlines:domestic changes, continued international expansion, as overall 2017 growth slows
Southwest Airlines plans lower system capacity growth in 2017. The company joins other US airlines working feverishly to return to positive unit revenue as oil prices and labour costs are forecast to rise for most of the country’s airlines.
Even as Southwest’s capacity increases are projected to fall year-on-year in 2017 the airline is broadening its international reach with the debut of new flights from Fort Lauderdale, and is making moves in its domestic network.
This includes its decision to launch service from Cincinnati, a market that has attracted significant low cost service during the past two to three years as its hub status for Delta has diminished. Southwest’s service entry at Cincinnati comes at the cost of flights from Akron and Dayton, which is not surprising, given Cincinnati’s potential to garner higher revenue.
Although Southwest cited some positive trends at the end of 2016, it struck a cautious tone about the operating environment in the US, noting that while yields were improving, the revenue environment remains challenging. US airlines, including Southwest, are being closely watched after declaring they will return to positive unit revenue in 1H2017.
US low cost carriers and ULCCs observed many of the same trends in the country’s marketplace at the end of 2016 as their large global network rivals – namely, that weak pricing trends in the domestic market were improving. Each airline has its own nuanced view of that general operating environment, but they feel encouraged by what they hope is an inflection point in pricing that will lay the groundwork for a return to positive unit revenue.
Those lower cost and ultra-low cost airlines also face similar challenges to their larger counterparts – cost pressure from new labour contracts and rising oil prices. And like their larger rivals, most of the lower cost US airlines are plotting lower capacity growth in 2017 as a means to improve their respective revenue performances.
For now, pricing improvement that began in late 3Q2016 and a bump in demand after the US presidential election are sustaining the cautious optimism expressed by US airlines as 2017 gets under way. But no US airline is ready to declare that pricing traction in the country’s domestic market is on a sustained upswing.
This is Part 2 of two reports examining the outlook for US airlines in 2017.
Since 2014 jetBlue Airways has delivered marked revenue and margin improvement through several new revenue initiatives, including a new fare segmentation scheme and a co-branded credit card deal. During 2015 the airline delivered a revenue unit performance that outperformed the US industry, which itself largely struggled to obtain positive results in that metric.
But jetBlue admits that during that period it was lagging behind the US industry in cost performance; and although the airline has made progress in improving its unit costs, jetBlue holds the view that it has more to accomplish in order to maintain a competitive cost structure for delivering its low fare, medium frills product.
The company has outlined plans to keep its cost growth from flat to 1% from 2018 to 2020, and aims to shed USD250 million to USD300 million through savings by 2020 – in maintenance, corporate, distribution and airport operations. However, the airline is cautioning that certain elements – including a seat densification programme and aircraft delivery schedules – are creating some choppiness in its mid-term unit cost forecast.