WestJet announced (15-Nov-2013) plans to launch nonstop St John’s-Dublin and Toronto-Dublin servics from 15-Jun-2014 to 05-Oct-2014, operating daily with Boeing 737-700 aircraft - see Route Changes Table for more information. WestJet plans to launch daily connecting service to Dublin from Ottawa to St John's, with daily connections to Dublin also available from Halifax, Montreal, Vancouver, Calgary, Edmonton, Winnipeg and other cities across the carrier's network. The new Dublin services mark the carrier's first transatlantic routes. WestJet will be the sole operator on St John’s-Dublin route, with Air Transat, Air Canada, and Aer Lingus also operating on Toronto-Dublin route, according to Innovata. [more - original PR I] [more - original PR II]
WestJet to launch seasonal services to Dublin in 2014
You may also be interested in the following articles...
WestJet forges crucial deal with pilots for long haul expansion, but unionisation threat looms large
Canada’s second largest airline WestJet has eliminated uncertainty over its widebody expansion as 2016 has come to a close, reaching a deal with its pilots that allows the company to move forward in adding Boeing 767 widebodies to its fleet. The latest agreement follows a rejection of an earlier agreement by Westjet's pilots in Nov-2016, which placed in doubt the company’s ability to fully execute its long haul ambitions.
At the same time as pilots rejected the previous offer the Air Line Pilots Association (ALPA) was amping up efforts to unionise WestJet’s pilots. Independent entities have attempted to unionise the airline’s pilots in the past, but ALPA’s scale and resources offer a different level of heft to a potentially unionised workforce at WestJet.
Although WestJet can now move forward in crystallising its long haul strategy, the threat of unionisation among the company’s pilots and flight attendants looms large, and the airline could be a prime target for larger, more powerful unions.
Canadian start up ULCC NewLeaf makes numerous schedule adjustments as WestJet targets competition
Canadian ULCC start up NewLeaf Travel is reaching six months of operations and during that time has transported 150,000 passengers under its unique arrangement with Flair Airlines, in which Flair operates aircraft on behalf of NewLeaf.
NewLeaf continues to promote the stimulatory benefits of its model, but its network development has featured many fits and starts, including the recent temporary suspension of some routes due to problems with Flair’s aircraft availability. Before the launch the company also decided to cancel service to Phoenix Mesa airport, due to WestJet’s decision to introduce new flights in direct competition with NewLeaf.
NewLeaf opted to use existing aircraft capacity in order to be a first mover in the ULCC space within Canada, but its recent schedule adjustments indicate that purchasing existing capacity might not be a viable model for the long term. WestJet’s competitive response to NewLeaf also raises questions about whether the ULCC model will ultimately prevail in Canada.