WestJet appoints Bob Cummings to lead ULCC venture

WestJet appointed (28-Apr-2017) Bob Cummings as EVP responsible for the yet-to-be-named ULCC, set to launch in late 2017 or early 2018. Mr Cummings will lead "all aspects of this new venture", including planning, branding, pricing, product development and operationalisation. He noted: "I firmly believe that we have the necessary capabilities to launch another successful and exciting chapter in WestJet's history. Travellers can expect a very different approach from this new ULCC, yet one that will ultimately provide air travel accessibility to many more Canadians". [more - original PR]