Virgin Blue restructures to attract corporate travellers
Virgin Blue plans to restructure services and its management team to take a greater share of the domestic business travel market from Qantas with Virgin CEO John Borghetti aiming to double the carrier’s share of corporate travel to 20% (businessspectator.com.au/The Age, 29-Jun-2010). To appeal to corporate travellers, the carrier plans to change ticket pricing, increase its Canberra presence and provide benefits to government and corporate travellers. To prepare for the restructure, Virgin has headhunted from Qantas, Mr Borghetti’s former workplace. The new appointments include:
- Government relations: Jane McKeon, General Manager of Government and International Relations at Qantas;
- Head of Yield Management: Will Owens, Head of Pricing at Qantas.