Loading
29-Jun-2010 10:34 AM

Virgin Blue restructures to attract corporate travellers

Virgin Blue plans to restructure services and its management team to take a greater share of the domestic business travel market from Qantas with Virgin CEO John Borghetti aiming to double the carrier’s share of corporate travel to 20% (businessspectator.com.au/The Age, 29-Jun-2010). To appeal to corporate travellers, the carrier plans to change ticket pricing, increase its Canberra presence and provide benefits to government and corporate travellers. To prepare for the restructure, Virgin has headhunted from Qantas, Mr Borghetti’s former workplace. The new appointments include:

  • Government relations: Jane McKeon, General Manager of Government and International Relations at Qantas;
  • Head of Yield Management: Will Owens, Head of Pricing at Qantas.

Want More News Like This?

CAPA Membership gives you access to all news and analysis on the site, along with access to many areas of our comprehensive databases and toolsets.
Find Out More