Turkish Airlines analyses European competitors' shortcomings

Turkish Airlines CEO Temel Kotil said the company has grown from a tiny airline to one of the largest in Europe (Today's Zaman/Anatolia, 17-Jul-2011). Mr Kotil said the secret has been to carefully analyse the shortcomings of their competitors and implement strategies according to these deficiencies.

Turkish Airlines: "THY has emerged from being a tiny airline to the best airline in Europe with an annual passenger figure of 35 million and turnover of USD7.2 billion. How did we achieve this? By carefully analysing our European competitors' shortcomings, by looking what these aviation companies did wrong and doing it right. As a result, we try to avoid making the mistakes our competitors made in certain markets, which has brought us our many successes. For instance, an aviation company will have established a maintenance center at a certain location only to close it after some time since it did not work as effectively as planned. Another company might not have been able to easily upgrade the quality of its in-flight meals to a higher level. Knowing the shortcomings of our European competitors, we have strictly underlined the 'dos' and 'don'ts', making us to the best airline in the region," Temel Kotil, CEO. Source: Today's Zaman/Anatolia, 17-Jul-2011.