Tourism & Events Queensland: North American tourists urged to visit southeast Queensland

Tourism & Events Queensland announced (06-Jan-2020) Queensland's Government plans to launch a major tourism campaign across print and digital platforms, urging North American travellers to visit southeast Queensland, effective 15-Jan-2020. An MoU between Brisbane Marketing, Destination Gold Coast and Tourism and Events Queensland will see an investment of AUD600,000 (USD416,234) in the North American market over 12 months. Queensland's Minister for Innovation and Tourism Industry Development Kate Jones stated the campaign is set to reach 26 million people, deliver almost 56,000 room nights and more than AUD10 million (USD6.9 million) in its first year and is focused around the theme of the outdoors. [more - original PR]