In 3Q2017 Norwegian will overtake Singapore’s Scoot to become the world’s second largest long haul low cost airline after Malaysia’s AirAsia X. Ironically Norwegian’s new route from London Gatwick to Singapore will help propel it into the number two position.
Gatwick-Singapore is one of 20 new long haul routes being launched by Norwegian over the next five months, giving the LCC group 48 long haul routes. Norwegian will have more long haul routes at the end of 3Q2017 than both AirAsia X and Scoot, but AirAsia X will still have significantly more capacity.
Long haul low cost operations now account for less than 0.5% of total global seat capacity, but the sector is expanding fast and starting to become more mainstream. This summer there will be more than 160 long haul low cost routes operated by 16 airlines.
European LCC group Norwegian is to launch service from London Gatwick to Singapore on 28-Sep-2017. London-Singapore will become the longest route in Norwegian’s network – and the longest route by any LCC globally.
London-Singapore is a large market but is currently only served nonstop in both directions by Singapore Airlines (SIA) and British Airways. Norwegian should be able to stimulate new demand and attract passengers who are now flying on competitively priced one stop products.
There will also be opportunities to carry passengers beyond London and Singapore. However, Norwegian will need to rely mainly on end to end traffic.