Thai Airways planning to raise funds for Nok Air in 2010
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Thai Airways SWOT: opportunities for growth, but challenges as competition further intensifies
Thai Airways is approaching a critical juncture as it completes a restructuring and seeks to resume growth. Its home market offers opportunities and an envious growth rate, but intensifying competition creates challenges.
Thai Airways is sandwiched between rapidly expanding low cost airlines and ambitious Gulf airlines. Its multi-brand strategy has so far proven to be a less than sufficient response.
In this SWOT analysis CAPA examines the Thai Airways Group’s strengths, weaknesses, opportunities and challenges.
Thai Airways Outlook Part 3: new five-year plan to result in more orders, potentially faster growth
The Thai Airways Group is determining a growth rate and assessing its aircraft needs for the medium to long term as part of a new five-year plan. The new plan should be completed by mid-2017 and may result in new narrowbody and widebody aircraft orders by the end of 2017.
Thai Airways is at an important juncture with its fleet as it has only 12 outstanding aircraft orders, all of which will be delivered in 2017 and 2018. The group currently does not have any commitments for additional narrowbody aircraft, which are needed to continue pursuing regional international growth at its full service subsidiary Thai Smile in line with its current multi-brand strategy.
New widebody aircraft are also required for growth and replacements, starting with its ageing 747-400 fleet. The group’s widebody passenger fleet will increase from 72 to 77 aircraft by the end of 2017, partially offsetting recent reductions in the fleet.