Thai Airways expects to report a 20% year-on-year increase in revenue in FY2010, to USD4.8 billion (Reuters, 23-Feb-2010). The carrier also expects an average load factor of 74-75% for the year, up from 72-74% in 2009.
Thai Airways expecting to report 20% year-on-year increase in revenue in FY2010
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Thai Airways Outlook Part 1: capacity, widebody fleet expansion resumes in 2017 with focus on Europe
Thai Airways is planning to resume capacity expansion in 2017 with additional flights to Europe driving most of the ASK growth. The group projects a nearly 6% increase in ASKs in 2017, restoring capacity to 2013 levels after three years of declines.
Thai Airways plans to take delivery of seven aircraft in 2017 – five A350-900s and two 787-9s – while phasing out just two aircraft (two A330s). As a result, the group’s widebody passenger fleet will increase by five aircraft, enabling a resumption of long haul capacity growth. Thai is able to expand in Europe as the A350-900s and 787-9s are delivered, and is also intending to use either type to launch nonstop flights to the US in late 2017.
Thai Airways also plans to retrofit 15 of its existing widebody aircraft in 2017, including six 787-8s, six 777-200ERs and three A330-300s. The 787-8 retrofits include new crew bunks, enabling the type to be used on long haul routes to Europe and supporting further long haul capacity growth.
Thai Airways SWOT: opportunities for growth, but challenges as competition further intensifies
Thai Airways is approaching a critical juncture as it completes a restructuring and seeks to resume growth. Its home market offers opportunities and an envious growth rate, but intensifying competition creates challenges.
Thai Airways is sandwiched between rapidly expanding low cost airlines and ambitious Gulf airlines. Its multi-brand strategy has so far proven to be a less than sufficient response.
In this SWOT analysis CAPA examines the Thai Airways Group’s strengths, weaknesses, opportunities and challenges.