Singapore Airlines launches new long-haul LCC 'Scoot'
Singapore Airlines (SIA) officially launched its new long-haul low-cost carrier, Scoot. Engineering retrofit and certification of its aircraft is scheduled for Apr-2012 to Jun-2012, with the first commercial flights also targeted for the middle of the year. The carrier is currently working with the Civil Aviation Authority of Singapore for its Air Operator’s Certificate, and is proceeding on track for award around the end of 1Q2012. Scoot will initially operate with a single B777-200 aircraft, before expanding its fleet to four B777-200s within three months and 14 by mid-2016. Low-cost services on medium- to long-haul routes will operate to and from Singapore Changi Airport’s Terminal 2 to Australasia and China, with longer term plans to fly to India, Europe, Africa and the Middle East. The new LCC will be managed and run independently from SIA, and already operates from separate offices. Flights will be available for booking in the early part of 2012, and airfares are said to be up to 40% cheaper than legacy carriers. CEO, Campbell Wilson said 26 sets of technical crew will be recruited by the end of 2012, including 52 pilots, 250 cabin crew members and up to 40 ground crew members. [more - CAPA Analysis]
Scoot: “We chose the name ‘Scoot’ for many reasons, not least because it’s different. Rather than the tried and tired “airlines” this, “airways” that or “air” yawn, it’s short, sharp and snappy. It stands out. It’s geographically independent, and can be a verb or a noun. Besides difference, it conveys spontaneity, movement, informality and a touch of quirkiness – all attributes we intend this company to be known for,” CEO, Campbell Wilson. [more - original PR #1]
Sparkfury and its sister interactive agency, Tangoshark were appointed as the Agencies on Record for Scoot, and to coincide with the brand launch, Scoot’s website and Facebook page are now live at www.flyscoot.com and www.facebook.com/flyscoot. [more - original PR #2] [more - original PR #3]