Significant opportunity for mobile travel applications done well: Facebook

Facebook head of travel Australia Paul McCrory, speaking at the CAPA Australia Pacific Aviation Summit, said (06-Aug-2014) mobile devices have "aggressively taken over where consumers are" and there is significant opportunity for mobile travel applications. Mr McCrory said: "Most companies have apps but most consumers have an app for a hotel or an app for an airline and maybe one meta search, so the opportunity there is to build a really good app with really good functionality to get people to convert so they don't go anywhere else."