Ryanair unveils website and digital booking improvements

Ryanair unveiled (30-Oct-2013) the following changes to its website and booking process:

• The addition of mobile boarding passes from the end of Feb-2014;
• A new mobile app in May-2014;
• The release of tailored language website in each of the carrier's major European markets, beginning with a Spanish language site and an Italian language site by the end of Jun-2014;
• The removal of the 'Recaptcha' security feature from the website for individual bookings on 30-Oct-2013;
• A "cleaner, simpler" homepage from 30-Nov-2013;
• A simplified booking process from 30-Nov-2013, reducing from 17 to five the number of clicks required to make a booking;
• An "intuitive booking flow" from 30-Nov-2013, designed to help customers find the lowest fare;
• Customers booking directly on the Ryanair.com website from 01-Nov-2013 will be given a 24 hour grace period from the time of their original booking, to correct any minor errors (i.e. spelling, names, routings) made in their original booking;
• The addition of 'My Ryanair' from the end of Dec-2013, allowing customers to enter their details (name, address, credit card etc.) and store them securely on the website;
• A 'Fare Finder' feature will be added to the website from the end of Apr-2014, allowing customers to search for fares by price point, route and travel period;
• A 'Share the Fare' option on the website from the end of Mar-2014, through which customer can share fares on social media.

Ryanair CEO Michael O'Leary said: "We are excited and delighted with the new, cleaner, easier to use Ryanair.com website which significantly improves Ryanair's industry leading customer service." Mr O'Leary added: "Ryanair's new improved website will be released in just over two weeks and our soon to be delivered features including secure membership, low fares finder, mobile app, mobile boarding passes and individually tailored national websites in our bigger EU markets will help more customers to make great savings and waste less time by booking Ryanair's flights on the new and seriously improved Ryanair.com website. We sincerely hope that customers will from 15 Nov next enjoy using our new and improved website. If they feel there are any other customer service improvements we can make, then I hope they will contact me using the 'Tell MOL' feature on the Ryanair.com website." [more - original PR] [more - original PR - II]