Ryanair unveil year three of 'Always Getting Better' programme
Ryanair unveiled (12-Apr-2016) its 2016 customer experience initiatives, which form Year three of its 'Always Getting Better' programme. Initiatives to be rolled out over the coming year include:
- Lower airfares, as the carrier passes on lower oil savings;
- Enhanced aircraft interiors featuring slimline seats, increase leg room, coat hooks, LED lighting and less yellow;
- Leisure PLUS bundle fare including reserved seats, priority boarding and 20kg baggage;
- Improved business PLUS service, with increased flexible ticketing, increase fast-track airports and auto check-in;
- Travel 'Extras' bookable through the carrier's mobile app;
- 'One Flick' payment system on the carrier's mobile app;
- 'Rate my Flight' function on the mobile app, rating crew and flights, proving the carrier with real time customer feedback;
- Auto check-in (and auto mobile boarding passes) for reserved seat bookings made through My Ryanair;
- 'My Ryanair' Club providing passenger with discounts and 24-hour priority access to seat sales;
- My Ryanair 'Top Up' providing passengers ability to top up accounts of friends & family or top up as gifts;
- Simplified baggage options - six bag booking options (reduced from 108);
- Improved Digital Gift Vouchers service - for personal or corporate gifts;
- Destination guides on website, app & emails;
- Event & restaurant discounts;
- Dedicated Groups website, allowing groups to make & manage their own bookings;
- Ryanair Schools Travel - dedicated travel agency for school tours offering savings and more choice.
Ryanair chief marketing officer Kenny Jacobs stated: "The continued drive to improve our customer experience has been reflected in the record passenger numbers and load factors we have had over the past 2 years, and we are pleased to launch year three of our "Always Getting Better" programme" adding: "While year one and two were about fixing the areas customers didn't like and improving the existing offering, year three will be about digital acceleration and innovation, particularly through our Ryanair Labs digital developments. The one thing that won't change will be our low fares, and we'll continue to offer the biggest and best choice of destinations, with the most on-time flights and a fantastic onboard experience, as we grow our fleet, traffic and routes". [more - original PR]