Ryanair CEO Michael O'Leary said there was no reason why Ryanair's fares should always be significantly cheaper than those of its rivals (Irish Independent, 16-Dec-2010). Mr O’Leary believes the carrier will eventually move to a more diverse pricing strategy, but changes to the model are unlikely to happen until after he leaves the airline, a move he expects to make within the next two to three years.
Ryanair: "There's no reason why our average price should be 50% cheaper than anybody else. I think it could easily be 25% cheaper than everybody else, but that means a different kind of sales mission and a different kind of culture," Michael O’Leary, CEO. Source: Irish Independent, 16-Dec-2010.