Qantas: rapid change in the corporate sector is ‘stretching’ the traditional business model

Qantas executive manager, sales, marketing and distribution Stephen Limbrick, speaking at the CAPA Australia Pacific Aviation Summit, stated (09-Aug-2013) the industry has and is experiencing rapid change, which is highlighting key opportunities, however it is "stretching" the traditional business model. Mr Limbrick said the dynamic nature of the industry is likely to continue into the future, noting Asia as as a key example of the change. Mr Limbrick said the successful organisations will be the ones who adapt fast, as the consumer is becoming increasingly knowledgeable of what is on offer.