Qantas executive manager, sales, marketing and distribution Stephen Limbrick, speaking at the CAPA Australia Pacific Aviation Summit, stated (09-Aug-2013) the industry has and is experiencing rapid change, which is highlighting key opportunities, however it is "stretching" the traditional business model. Mr Limbrick said the dynamic nature of the industry is likely to continue into the future, noting Asia as as a key example of the change. Mr Limbrick said the successful organisations will be the ones who adapt fast, as the consumer is becoming increasingly knowledgeable of what is on offer.
Qantas: rapid change in the corporate sector is ‘stretching’ the traditional business model
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Corporate travel disruption, evidenced by the spread of mobile apps and use of the sharing economy, is not only impacting on travel managers in the west but it is increasingly being felt in Asia.
A recent McKinsey report on Asian Business Travellers warns that corporate travel in the region is primed for disruption by the same forces as at play in the leisure market.
Asia has long lagged markets like Australia in the adoption of online booking, much to the chagrin of travel managers keen to implement technology as part of their travel policies. However it appears that this obstacle is being overcome, with digital booking channels now more popular than ‘traditional’ channels – such as calling the travel agent, or booking via a secretary.
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