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1-Apr-2025 5:49 AM

Qantas 'always evaluating the different opportunities' in mainland China

Qantas Group head of commercial strategy and performance Scott Zeglin, speaking at Routes Asia 2025, commented (25-Mar-2025) on the mainland China market, stating the carrier is "always evaluating the different opportunities". Mr Zeglin said the Shanghai market has "changed very structurally" in terms of demand and the China market overall "has probably changed the most" since COVID-19. He said Hong Kong remains a "really good gateway" and noted "green shoots" in the market. Mr Zeglin said "the recovery is different" in Hong Kong, adding: "It doesn't look the same" as pre-COVID.

Background ✨

In recent years, Qantas has faced significant challenges in the Chinese market, with demand for its Sydney-Shanghai service being insufficient, leading to suspension in mid-20241. Additionally, Qantas CEO Alan Joyce noted that Chinese demand is currently weak, at half of pre-COVID levels, and expressed a shift towards other markets like India, which have shown better growth prospects2. Despite these issues, Qantas has maintained partnerships with Chinese airlines to tap into the market3 4.

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