29-Aug-2016 4:53 PM

Precision Air to focus on operational reliability, niche markets and cost control to improve profits

Precision Air outlined (Aug-2016) its future development plans, centering on improving profitability and liquidity by increasing
revenues and maintaining costs at reasonable levels. The key focus areas will be:

  • Stabilisation of the operations, operating a minimum of six aircraft (later increasing to seven) to enhance operational reliability;
  • Increase of frequencies on niche markets;
  • Steering and selective increase of fares depending on demand;
  • Continuous focus on cost control at all functional levels;
  • Expansion of distribution option to emphasise on cheaper alternatives like online platform, direct access to corporate and non IATA agents;
  • Revival of the JV agreement with Kenya Airways in order to increase feeds/defeeds onto Precision Air network;
  • Staff rationalisation to enhance productivity in line with the active number of aircraft
  • Review all processes, evaluate jobs and multitask to increase productivity;
  • Review and improve the product offering and focus particularly on niche markets;
  • Aggressive pursuit of alternative revenue streams, including charter and cargo flights, third party ground handling and maintenance opportunities;
  • Continuous engagement of creditors to agree on payments plans based on paying ability of the company and in line with projected cash flows. [more - original PR]

Want More News Like This?

CAPA Membership provides access to all news and analysis on the site, along with access to many areas of our comprehensive databases and toolsets.
Find Out More