Precision Air to focus on operational reliability, niche markets and cost control to improve profits

Precision Air outlined (Aug-2016) its future development plans, centering on improving profitability and liquidity by increasing
revenues and maintaining costs at reasonable levels. The key focus areas will be:

• Stabilisation of the operations, operating a minimum of six aircraft (later increasing to seven) to enhance operational reliability;
• Increase of frequencies on niche markets;
• Steering and selective increase of fares depending on demand;
• Continuous focus on cost control at all functional levels;
• Expansion of distribution option to emphasise on cheaper alternatives like online platform, direct access to corporate and non IATA agents;
• Revival of the JV agreement with Kenya Airways in order to increase feeds/defeeds onto Precision Air network;
• Staff rationalisation to enhance productivity in line with the active number of aircraft
• Review all processes, evaluate jobs and multitask to increase productivity;
• Review and improve the product offering and focus particularly on niche markets;
• Aggressive pursuit of alternative revenue streams, including charter and cargo flights, third party ground handling and maintenance opportunities;
• Continuous engagement of creditors to agree on payments plans based on paying ability of the company and in line with projected cash flows. [more - original PR]