8-Aug-2013 9:44 PM

Pinc Management Consultancy: Airline customer data is growing exponentially, need to mine the info

Pinc Management Consultancy Pty Ltd director Stephen Pearse, speaking at the CAPA Australia Pacific Aviation Summit, noted (08-Aug-2013) the availability of customer data is growing exponentially. He said airlines need to take advantage of and mine the plentiful information available through FFPs and airline databases. "There is so much data there", its how we use it, he said.