Norwegian highlights Finnish passengers onboard purchase preferences
Norwegian reported (12-Nov-2024) Finnish passengers purchase coffee on its flights at twice the rate of other Nordic travellers, with around 15% of Finns buying coffee compared to 6% to 7% of Norwegians, Swedes and Danes. The most popular item for Finnish passengers was bottled water, followed by Nescafe Gold organic coffee and ham and cheese pesto paninis. While beer is the top alcoholic choice for all Nordics, Swedes and Danes lean toward gin, whereas Norwegians and Finns prefer wine. [more - original PR - Finnish]
Background ✨
Norwegian experienced an 11% increase in Finnish passenger numbers from Jun-2024 to Aug-2024, reaching 272,000, with 75% travelling abroad, primarily to Malaga, London, and Alicante1. CEO Geir Karlsen noted challenges in the Nordic domestic markets but highlighted improved performance in Finland following capacity reductions in the Finnish domestic market2.