Nok Air says Value Alliance is most effective way to compete with AirAsia Group and Lion Air

Nok Air CEO Patee Sarasin, speaking at the CAPA Australia Pacific Aviation Summit, stated (04-Aug-2016) Nok Air was the initiator with Scoot in the Value Alliance. He noted that the carrier's size is comparatively small in comparison to AirAsia Group and Lion Air, noting that the most effective way for Nok to compete in a quick manner is to create an alliance combining the "champions" in other markets. Mr Sarasin said Nok is already seeing a change in the movement of passengers with the alliance, adding that the carrier is creating its own OTA and it has "become a nice platform". He said more airlines would be joining the alliance in the future.