Jetstar to press ahead with Asian expansion
Jetstar Group CEO Bruce Buchanan said there was “no chance” he would take a back seat in LCC expansion in Asia, with competitors such as AirAsia aggressively expanding across the region (The Australian Financial Review, 25-Aug-2011). “We predict the market [in Asia] will grow rapidly and Jetstar will maintain its leadership position, Mr Buchanan said. This “gives us a competitive advantage” he said, adding the LCC would not grow for growth’s sake but is responding to rising demand for low-cost travel. Mr Buchanan said he is looking for Jetstar’s next Asian affiliate, with the CEO citing the Philippines, Taiwan, Macau and Hong Kong as potential bases.