JetBlue announced a new batch of its "Boston All" unlimited flight passes. They will be available until the evening of 18-Aug-2011 (USA Today, 17-Aug-2011). The Boston All "BluePass" costs USD1999 and covers three month's worth of travel (22-Aug-2011 through 22-Nov-2011) between Boston and 32 cities served non-stop on JetBlue, as well as 22 additional destinations via connecting service at New York's JFK, Orlando or Fort Lauderdale airports.
JetBlue reintroduces 'Boston All' pass
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jetBlue Airways feels confident about its unit revenue trajectory, even as its 1Q2017 performance in that metric will be weaker than at some of its larger industry peers. The company has stopped short of predicting when its unit revenue will turn positive, opting not to set expectations that could fail to materialise.
Still, jetBlue believes its current and future network composition will position the airline to bolster its revenue generation, along with contribution from its Mint premium product, branded credit card pacts and fare bundles.
The company remains confident it can deliver competitive margins at growth rates in the high single digits for the near term. The majority of jetBlue’s growth centres on its focus cities, where it holds dominant positions. It continues to build out Boston and Fort Lauderdale, touting its ability to leverage its strong position in those markets to drive revenue.
For the past several years jetBlue has undertaken numerous initiatives to build up its corporate base, ranging from making its schedule offering attractive in Boston to the creation of Mint. The gamble on Mint has paid off, and helped jetBlue capture significant corporate share in Boston. But jetBlue fundamentally remains weighted toward leisure passengers, and the company believes a higher leisure passenger base should help it to maximise returns.
Cuba's alluring new mystique quickly fades as US airlines face overcapacity and sluggish demand
Close to a year ago the US airlines were rushing to gain approval to operate scheduled service to Cuba, after a hiatus of more than 50 years. The competition was intense, with airlines strongly criticising the touted merits of the service proposals offered by their rivals. The opportunity for operations to Cuba seemed endless, and US airlines from wide ranging business models worked feverishly to ensure that they earned access to what was deemed the next big market for burgeoning traffic potential.
But underlying the excitement were concerns over Cuba’s ability to handle an influx of travellers to the US, and whether the expectations for demand between the two countries were overblown. Recent cuts in Cuban capacity by US airlines show that those operators were somewhat overzealous in their initial demand calculations, and the spool up period for those routes.
The tempered ambitions reflect the realities of actually operating in a market versus estimating the demand patterns of a new market but having little in the way of concrete data to work with. Due to market overcapacity, two US airlines are pulling service to Cuba altogether.