Loading

Southwest and Spirit Airlines shake up business models amid financial performance concerns

Premium Insight

On 25-Jul-2024, Southwest Airlines announced plans to introduce assigned and premium seating, ending its open seating policy that has been in place since the carrier's inception in 1971.

Days later, Spirit Airlines reported it will launch premium seating and new fare types from Aug-2024, a significant shift from the carrier's 'no-frills' business model.

As economic pressures mount and passengers pivot toward premium travel experiences, the days of low fare models in the US could be numbered.

Become a CAPA Member to access Insights

This CAPA Premium Insight is 567 words.
Become a CAPA Member

Our Insights are only available to CAPA Members. CAPA Membership provides exclusive access to in-depth insights on the latest developments in the aviation and travel industry, developed by our team of dedicated analysts located in Europe, North America, Asia and Australia.

Each report offers a fresh perspective on the latest industry trends and is available online or via the CAPA mobile app, with customisable alerts to help you stay informed and identify new business opportunities.

CAPA Membership also provides access to our full suite of tools, including a tailored selection of more than 1,000 News Briefs every week and comprehensive data and analysis on thousands of companies around the world.

This article was written on 05-Aug-2024.